The inspirational masterclass
“Capturing the times: what sociology teaches us about audiences’ new expectations”
A fast-paced, edutainment-style format to open up perspectives at a seminar, a plenary or a team event.
Workshops & masterclasses
See your topics differently.
Passing on the keys to sociological understanding to your teams, to boost their creativity and sharpen their eye.
How we teach
Anything but a lecture.
Because we have designed tours, festivals and participatory formats all over France, we know how to run sessions that are lively, engaging and accessible.
Our sessions give marketing, communication, creative and innovation teams methodological reflexes to better understand their audiences.
Formats
The introduction & observation workshop
“Developing a sociological eye for marketing”
Hands-on exercises to learn to listen to the field, spot what goes unsaid and turn an everyday observation into a strategic insight.
The dedicated strategy workshop
Immersive work in small groups on a concrete issue for your brand, guided by our socio-cultural decoding frameworks.
Contact
Let’s talk about your projects.
A question about your audiences? A repositioning need? A masterclass for your teams?
Prefer a direct conversation? Email us at contact@bureaucandid.com