The Notebook

The Notebook.

The Candid Notebook, our signature object: designed for creative directors, strategic planners and brand leads.

Our signature object · The Candid Notebook

Not a 120-slide report, not a blank notebook.

The Candid Notebook distills our method for going from raw observation of the world to the strategic spark.

3sociology concepts to grasp what matters, without the verbiage.
33words to state the raw problem, without jargon.
333words for a strategic recommendation, ready for decision.

Browse an excerpt of the notebook

The Candid Notebook

How to get it?

In a consulting engagementThe working deliverable handed over at the end of our strategic engagements.
In a workshopThe handout given to your teams during our masterclasses to practice sociological decoding.
The limited editionOur selection of the year’s decodings, compiled in a print run.

The current Notebook

Available now.

Candid Notebook #01Independent noteMatch. Like. Silence.

How do you win back singles who are tired of dating apps?

Based on Match Group’s Q2 2026 earnings
3 sociology concepts
6 recommendations

The apps keep users longer but can’t win them back: every letdown costs a little face, and nothing softens the blow. Our proposal: become matchmakers again, by bringing back friends, occasions and proof of effort.

Read the excerpt Order the full report (€1,400 excl. VAT)

Contact

Let’s talk about your projects.

A question about your audiences? A repositioning need? A masterclass for your teams?

Prefer a direct conversation? Email us at contact@bureaucandid.com