Frank, sincere, caught unposed.
That’s what we look for in society: what is said and lived without posing.
The studio
The studio.
Bureau Candid, Socio-Cultural Decoder. A studio that turns sociology into brand decisions.
Manifesto
Why “Candid”?
In English, candid means frank, sincere, caught unposed. In French, candide means naive, innocent. With culture shifting this fast, many brands look at the times with a kind of naivety. Our job is to bring the fresh eye they’re missing, so they’re no longer naive about the times.
English · adj.candid/ˈkæn.dɪd/
French · adj.candide/kɑ̃.did/
Naive, innocent.
That’s what we help brands move past, as culture shifts fast.
The founder’s story
From popularizing sociology to brand strategy.
Eymeric Macouillard Gillet
Founder of Bureau Candid · degree in brand strategy
Bureau Candid was founded by Eymeric Macouillard Gillet, who holds a degree in brand strategy.
Before launching the bureau, Eymeric spent six years building a sociology popularization media that today brings together more than 100,000 people. An open-air laboratory where every article, video or concept had to pass the ultimate test: landing with real audiences.
Alongside this, he put his pen to work for entertainment and media, writing for Netflix, comedians such as Kévin Razy, major YouTube creators and various newsrooms.
This understanding of culture wasn’t built behind a screen, nor only in Paris. It was tested through direct contact with people: organizing four cultural festivals bringing together thousands of participants, an edutainment format that toured France and played several dates in Europe, and themed workshops across the country.
Bureau Candid is the natural extension of this path: going back to brand strategy, enriched by a proven ability to sense the times and create engaging content.
100,000+
people reached through our sociology popularization work
4
cultural festivals created and run, bringing together thousands of people
30+
marketing and creative teams supported
Contact
Let’s talk about your projects.
A question about your audiences? A repositioning need? A masterclass for your teams?
Prefer a direct conversation? Email us at contact@bureaucandid.com